I got my Ph.D. in Logistics in 1974 as one of the very first in Sweden. I am proud to be one of the team at this hardworking, optimistic, fast growing organization. My main role is to contribute to the research agenda at the division, primarily to ensure the needs and demands for industrial relevance and logistics competence in our packaging logistics research. My own research field can be described as embedded logistics competence in industrial products and services, where packaging logistics systems are an utmost application area.