The world of retailing is rapidly evolving. The online channel, new technology, and digital channels have dramatically changed our shopping behaviour.
In our omnichannel retailing research, we are taking a broad perspective on logistics and supply chain management issues centred on how shoppers are influenced and move through channels in their consumption process.
So far, we have special interest and experience in last-mile logistics, including fulfilment and delivery processes, and the management of product returns in omnichannel retailing. A salient feature of our research in this exiting and fast moving area is its close collaboration with the retail industry.
The research within the area "Omnichannel retailing" contributes to the global goals 5 – Gender equality, 8 – Decent work and economic growth, 9 – Industry, innovation and infrastructure, 12 – Responsible consumption and production and 13 – Climate action. (Pages in Swedish.)