How is the industrial design profession affected by Artificial Intelligence, AI? How will AI be integrated into products? How do we address the supply of skills in this area? Welcome to an inspiring afternoon with discussions about how industrial design might be revolutionized by AI.

13:00 – 13:10 - Opening Remarks

13:10 – 13:40 - KEYNOTE: PRESENTATION-DESIGNING INTELLIGENCE
Carol Khoury, Industrial Designer and Lecturer at Coventry University,
specializing in AI-integrated design. Carol Khoury challenges the narrow focus on generative AI tools in
design, exploring AI as a collaborative companion while addressing misconceptions and showcasing its
untapped potential in shaping the future of design.

13:40 – 14:00 - CASE STUDY 1
How generative AI is shaping the design process
Aleks Tatic, design professional and part of the Red Dot Jury

14:00 – 14:20- CASE STUDY 2
Hands-on AI for industrial design: ComfyUI, LoRas, Open-Source and Online AI platforms
Stefan Sotra, designer and AI developer at Thule

14:20 – 14:40- COFFEE BREAK

14:40 – 15:00 CASE STUDY 3
How can generative design aid in developing more sustainable products?
Axel Nordin, Senior Lecturer, Innovation, Lund University

15:00 – 15:20 – CASE STUDY 4
Above’s response to AI technology
Casper Asmussen, Chief Creative Officer & Co-Founder of ABOVE

15:20 – 15:40 – CASE STUDY 5
How not to loose yourself with AI
Elias Ander, Designer and Co-Founder of Kalk

15:40 – 15:50- SHORT BREAK

15:50 – 16:50- Panel Discussion
Experts discuss key takeaways, challenges, and future perspectives.
Includes audience Q&A.

16.50-17.00 CLOSING REMARKS

17:00 – 17:30- MINGLE & DRINKS

Date and time: May 7, 2025, at 13.00 - 17.00
Place: Level Two, The LOOP, Science Village, Brunnshög, Lund, Sweden
Fee: 1 000 SEK
Language: The conference is held in English.

Registration:
Unlock the Future of Industrial Design with AI: Participant Unlock the Future of Industrial Design with AI 7 May 2025
Register before: May 5, 2025

Do you have any questions?
Please contact charlotte.sjodell@design.lth.se, Charlotte Sjödell, Senior Lecturer in
Industrial Design at Lund University and one of the conference organizers.